WELCOME TO THE LABORATORY OF CONSUMER PSYCHOLOGY

At Bangor University

Find Out More

Explore our range of short courses, distance learning qualifications and full-time Masters programmes designed to suit different learning styles. See how our consultancy work informs brand decision making, enhances customer experiences and improves commercial results. Learn more about the different approaches our renowned research team can take to investigate your research questions and help solve business challenges.

Explore our range of short courses, distance learning qualifications and full-time Masters programmes, designed to suit marketers at all stages of their career.

Learn more about the different approaches our renowned research team can take, working with you to investigate research questions and help solve business challenges.

Bargain Card

I Want It Now!: Shopping, Brains & Special Offers

Have you ever visited a supermarket and been overwhelmed by the number of special offers? Whether it’s ‘Buy One Get One Free’, ‘20% off’, or even ‘Two for Three pounds’, it’s estimated that around a quarter of all products on…

Mirror, Mirror on the Wall: A Changing Room Revolution

Mirror, Mirror on the Wall: A Changing Room Revival

For nearly five decades, the process of shopping for clothes in store hasn’t  changed. Spot some items you like the look of, try them on, and buy the perfect fit. But what happens when changing rooms are replaced with digital mirrors.

Eye Tracking

List or Lost?: Shopping Lists and Navigation

Whether it’s on our phones or the back of an old receipt, most of us write a list before shopping. Yet, despite most people using lists, researchers are uncertain how these lists change the way we shop. Consequently, we set about finding out some answers.

Learn more about the different approaches our renowned research team can take, working with you to investigate research questions and help solve business challenges.

Books

Literature Reviews

If you’ve heard about a new psychological concept but you’re not sure what it is, how it works, or what it means for you, why not get up to speed by using our literature review service. Expert guides will investigate the latest academic research and explain how it can be used in your business, placing you at the front of the field.

Eye Tracking

Free Research

Understanding how your consumers behave is essential for any business, but it can be an expensive and time-consuming process. In order to help you find the answers, the Laboratory of Consumer Psychology offers a free and bespoke research service, available to businesses of all sizes.

Introduction to Neuromarketing: Science & Practice

Bespoke Experiments

If you’re unsure about how your consumers will react to a new marketing initiative, whether it be an advert, packaging or a price change, why not ask us? As psychologists, we can design personalised experiments that will help you predict how your customers will respond to new outputs, and explain why.

CHECK OUT THE FULL LIST OF AVAILABLE COURSES

Short courses, distance learning qualifications and full-time Masters programmes

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