Rhi Willmot

Rhi Willmot

PhD Student in Consumer Psychology

Rhi began her adventure into the world of psychology with an undergraduate degree in 2011, before progressing onto a MSc in Consumer Psychology.

Rhi began her adventure into the world of psychology with an undergraduate degree in 2011, before progressing onto a MSc in Consumer Psychology. She is now studying for a PhD in Positive and Motivational psychology, and is particularly interested in the interface between psychological wellbeing and physical healthcare behaviour. A core aim of this research is to promote positive lifestyle choices, such as maintaining a healthy diet and taking regular physical exercise.

An enthusiastic writer, Rhi also enjoys scientific journalism, and has published several articles which discuss the relationship between psychological principles and extreme sports. Rhi originally came to Wales in order to pursue her surfing dreams, and was overwhelmed by the variety of sporting delight on offer – sailor, windsurfer and runner, Rhi’s most recent venture is triathlon!

Rhi has consistently developed her knowledge of motivation and behaviour change principles throughout her academic career, and keen to explore the translation of empirical research into real-world impact. While completing her MSc in Consumer Psychology Rhi worked alongside a local businesses developing her consultancy skills and she remains involved in a number of practical projects. From a pop-up shop that brought ‘ugly foods’ to the high-street, to a six-week course on positive psychology to enhance employability, Rhi has thoroughly enjoyed combining skills in copywriting, design, communication and research.

Additionally, Rhi has acted as a Teaching Assistant on the Applied Consumer Psychology module and has supervised a number of research projects in partnership with commercial clients including Tesco, D-Coded Insights, Redrow and Clogau Gold, and has worked in trans-cultural, inter-disciplinary teams on community regeneration projects in both Bangor and Mexico.

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