PhD Student in Consumer Psychology
Kate Isherwood is a PhD student in the School of Psychology at Bangor University, specialising in Positive Psychology and Behaviour Change. Prior to her PhD, she undertook a MSc in Consumer Psychology with Business. Here she worked closely with a local North Wales based company to increase their social media presence, by researching into different types of advertising (emotional, cognitive or cause-related) and their effect on brand perceptions and purchase intentions. Further to this, during her MSc, she worked on a diverse range of topics, including decision-making, priming and behaviour change, and sought to apply these into a range of real-world problems, including Super-Fast BT broadband & TDL; an RFID chip timing company.
Kate’s research now specialises in improving mental health behaviours in the workplace. This involves developing stimuli that will be effective in the laboratory setting and also workplaces, to try to study how the workplace environment can impact on mental health. She has also applied these techniques into school-aged populations; trying to improve mental health in schools. Although not a traditional setting to apply Consumer Psychology Theory, she enjoys the challenge of integrating behaviour change techniques used in consumer psychology with Positive Psychology e.g. habit formation, nudge, reinforcement.
Kate is the primary Teaching Assistant on the third year Consumer and Applied Psychology module and is responsible for organising the seminars and helping out with marking students assignments.