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Have you ever wondered why you can remember an advert from your childhood but haven’t a clue what adverts you saw yesterday? Or maybe wondered why your supermarket is playing classical music? If so, you’re probably interested in Consumer Psychology. Consumer Psychology is a specialist area of psychology that studies how feelings, beliefs and perceptions influence the way consumers buy and relate to goods and services.

Our courses use the latest theoretical developments to explain how science is influencing advertising, branding, consumer decision-making, merchandising, packaging, store design and more. We offer a range of courses to suit all needs, from a full-time MSc in Consumer Psychology , Distance Learning certificates in Consumer Psychology and a variety of two-day CPD courses.

MSc Applied Marketing Science
The modern day marketing environment is changing and as a result, so are the skills marketers need to succeed. Marketing has become a truly interdisciplinary subject and in order to succeed marketers now need an understanding of topics as diverse
Introduction to Consumer Psychology
If you work in marketing but have never studied psychology before, this course is for you. Over the course of two-days we will introduce you to the exciting world of Consumer Psychology, exploring the psychological underpinnings of consumer behaviour.
Course Length 2 Days
Teaching MethodTaught
Introduction to Neuromarketing: Science & Practice
Neuromarketing has become one of the latest buzzwords over the last decade, yet many marketers still don't fully understand what it is. This two-day course will provide you with an introduction to the different neuromarketing techniques available to researchers, and
Course Length 2 Days
Teaching MethodTaught
Behavioural Economics for Marketing
Over the past few decades, experts in the behavioural sciences have realised that many of our assumptions about decision making are wrong. This two-day course investigates the recent developments within Psychology, Economics, and Neuroscience to help explain consumer behaviour and
Course Length 2 Days
Teaching MethodTaught
MSc Consumer Psychology with Business
Our flagship programme. This degree aims to prepare students for a career within Consumer Psychology and the associated fields of behaviour change, advertising, market research and more general marketing roles.
Course Length 1 Year
Teaching MethodTaught