Understanding how your consumers behave is essential for any business, but it can be an expensive and time-consuming process. In order to help you find the answers, the Laboratory of Consumer Psychology offers a free and bespoke research service, available to all businesses. Each year, we look to create exciting new partnerships between our MSc Consumer Psychology students and commercial clients. These partnerships help to train students how to apply their theoretical knowledge to solve problems that businesses are currently facing.
Small teams of students, supervised by a qualified Consumer Psychologist will conduct a bespoke research problem for you. This gives you the chance to collaborate with researchers studying the latest developments in consumer psychology, at no financial cost. In previous years, we have explored topics as diverse as: testing and developing new product packaging, designing new store layouts, and redesigning brands websites. However, unlike in traditional market research, these projects seek to explore the psychology that drives consumer behaviour. So rather than just using questionnaires or interviews, students are given the opportunity to collect data using a range of different data collection techniques.
If you’d like to get involved, all that we require from you is a research brief and we can do the rest. Once a student receives their brief they will produce a research proposal, so you can ensure you are happy with their interpretation and proposed methodology before continuing with the research process. After this point you can have as much or as little involvement as you’d like. Some clients like to have weekly updates, whereas others prefer just to receive the final report. At the end of the project the student will produce a final report, a great resource that provides an overview of the entire project including practical suggestions based on empirical data.
These projects typically run over the course of 12-14 weeks, beginning in January and ending in May. At no point will you be expected to pay for the students or supervisors time on the project, the only potential cost to your business is if you wish to collect data from a very large sample or if you’d like the students to travel, for example to deliver a final presentation at your company head-quarters.
If you are interested in working with us, or have any questions please do get in touch by e-mailing Dr. Gareth J. Harvey, the Course Director. To find out about further opportunities, please sign up to our newsletter.